For nightclubs
Every ticket, scan and sign-up says someone was there. None of it says who, or how to reach them before Thursday. Capacity turns a season of it into a list you own, then puts those people back through the door.
Tickets tell you how many. They do not tell you who, or whether it is the same four hundred people every week.
Sign-ups happen at the door, on the WiFi and at the till, and almost none of it makes it back to a mailing list.
The run-up gets built from scratch each time, so the push always lands in the last three days.
No new process for the team on the door. The same night, recorded properly.
Ticket sales, door scans, WiFi sign-ups and till transactions all arrive in the same system, matched to a person.
Those records become profiles you can sort: who came, how often, what they spent, and when they last showed up.
Announcements, reminders and the final push go out on a schedule, to the people most likely to buy.
Set the sequence once and it runs for every event you put on sale, whether that is twice a week or twice a month.
Not a general marketing suite with a venue skin on it. Every part of this exists because a venue full of people generates data nobody was catching.
Every ticket buyer, door scan and WiFi sign-up in one profile you can sort
Plan the whole run-up once, then measure it against tickets actually sold
Sign-up forms, presales, competitions and waitlists that build the list
Targeted sends measured on tickets sold, not on opens
Short notice, high urgency, and full attribution back to the sale
Push segments straight to Meta, Google and TikTok for precise targeting
Welcome, reminder and win-back flows that run without anyone touching them
Not to start. Capacity reads from whatever you sell on today, so the profiles build from your existing sales while nothing changes at the door. When you want the customer list to be yours from the first sale, you move the selling across too.
Both. A single venue runs on one screen. Groups run every site from the same one, with the numbers separated and combined.
They become profiles like everything else, with consent tracked per channel, so a sign-up at the door is someone you can legally reach on Tuesday.
Bring last season. We will show you how many of them came back, and how many you could have had.
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