NewPredictive CRM

The technology
nightclubs
run on.

Capacity runs your ticketing and marketing, and links your business data into one CRM.

Book an audit

Running in 24 venues across the UK

Every business runs differently. Capacity builds the technology yours needs, deploys it where it will matter most, and runs it with your team.

Built around you

Set up around how your business sells, with your name on it.

Works with what you run

Connects to the tools you already use, so nothing gets switched off.

Run with your team

Capacity’s team does the work, and sign-off stays with you.

Solutions built and run for you.

Each one tailored to your business, starting with whatever will create the most value.

Know who’s coming before they book.

See what your customers are likely to do next, and how to get them there.

  1. What they’ve done

    Every ticket, visit and message on one profile.

    HR
    Hannah Reidhannah@example.com
    Regular
    Visits9
    Total spend£172.89
    Last in6 days
    • Till 2x Jägerbomb, £8.50
    • Guest WiFi Connected
    • Door Checked in, Saturday Residency
    • WhatsApp “Any booths left for Saturday?”
    • Tickets 2x Tier two, Saturday Residency
  2. What they’ll do next

    How likely each customer is to come this week.

    HR
    Hannah ReidThis Saturday
    Likely to come72%
    Likely to come if you message her90%
    Likely to bring a group64%
    RegularWorth a messageBooks for groups
  3. How to get them there

    The next move, drafted for you to approve.

    Saturday ResidencyOn track for 690 of 900
    • Message 420 regulars of this night who haven’t boughtApproved
    • Move ad budget towards people like your best customersApproved
    • Open a £12 student tier until ThursdayApprove
    Nothing goes out until you approve it.
How the predictive CRM works

How we work.

It starts with learning how your business runs.

Where your customer data sits today
4,210Email list1,860WiFi9,400Ticket buyers
Agreed place to startTicketing on your own site, in time for NYE
labyrinthclub.co.uk/tickets
LABYRINTHSaturday ResidencySat 26 Sep · Onyx · 22:00
Early birdSold out£8
Tier two88 left£12
Pay £24.00
This week
  • NYE emailSent Monday
  • GuestlistOpen
  • Enquiries14 answered
  • Weekend postsWaiting for your sign-offReview
  • Monday reportDue Monday
What’s live, and what’s next
  1. LiveTicketing
  2. LiveCustomer list
  3. LiveEmail and WhatsApp
  4. NextPrivate hire
  5. When you’re readySecond site
  1. The audit

    We look at how your business runs today and agree where to start.

  2. The build

    Built around your business, on top of what you already use.

  3. Running it

    Our team does the work. Sign-off stays with you.

  4. What’s next

    Add more when you’re ready.

Integrates with what you already run.

Your ticketing, till, inbox and social accounts, read together in one place.

Results.

+52%

ticket sales across the group in 12 months

£16.40

average cost per private hire enquiry, each for 50 or more people

70%

WiFi opt-in in launch week, 1.6k contacts over a sold out weekend

Who it’s for.

Questions, answered.

What does Capacity do?

Capacity builds technology into your business, and its team does the work. Depending on what will make the most difference to you, that might start with ticketing on your own site or a clearer view of who your customers are, with more added as Capacity learns how you run.

What is the predictive CRM?

It’s the customer record behind everything Capacity runs. Every ticket, booking, visit and message builds a profile for each customer, and from those Capacity predicts who is likely to come and who would come with a nudge. Each event gets a forecast and a short list of suggested moves, and nothing goes out until you approve it.

Do we have to change the tools we use?

No. Everything connects to the systems you already run, from your till to your email tool, so nothing gets switched off and your team keeps working the way it does now.

Who does the work?

The Capacity team, with your sign-off on anything that goes out. You can see the work at any time, and it usually takes an hour or two of your week.

Can we keep selling where we already sell?

Yes. DICE, Skiddle, FIXR and Eventbrite all connect, so buyers there land in the same place as everyone else. When you are ready, your next event can sell through your own site instead.

How much does it cost?

Every business is different, so prices aren’t published. Yours is set after the audit, once it’s clear how your business runs.

What happens in the audit?

You talk through how you trade today and where your customer data sits, then agree where to start and what it will involve. It is a conversation, with no commitment.

Is our customer data safe?

Yes. Your data stays yours and is never sold on. Data capture and messaging are GDPR compliant, and you can export everything whenever you like.

All questions

Start with an audit.

It looks at how your business runs before anything is built.

Book an audit