Know your crowd.

Every ticket, scan and sign-up in one list you own, and the tools to get those people back through the door.

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The whole night, on one screen.

The door, the bar, the week’s tickets and who is new tonight, live while the room fills.

What actually goes wrong.

Nobody knows who the regulars are

Tickets tell you how many. They do not tell you who, or whether it is the same four hundred people every week.

The list is the same size it was last year

Sign-ups happen at the door and on the WiFi, and almost none of it makes it back to a mailing list.

Every week starts from zero

The run-up gets built from scratch each time, so the push always lands in the last three days.

What Capacity does about it.

No new process for the team on the door. The same night, recorded properly.

01

Everything lands in one place

Ticket sales, door scans and WiFi sign-ups arrive in the same system, matched to a person, with the till’s takings beside them.

02

Names, not numbers

Those records become profiles you can sort: who came, how often, what they spent, and when they last showed up.

03

The run-up runs itself

Announcements, reminders and the final push go out on a schedule, to the people most likely to buy.

Every event, the same run-up.

Set the sequence once and it runs for every event you put on sale, whether that is twice a week or twice a month.

Announce4 wks
Presale3 wks
Push2 wks
Remind1 wk
Final call48 hrs
DoorsNight
RecapAfter

Built for how a club actually runs.

Not a general marketing suite with a venue skin on it. Every part of this exists because a venue full of people generates data nobody was catching.

Universal customer profiles

Every ticket buyer, door scan, booking and WiFi sign-up in one profile you can sort

Ticketing

Fully white-labelled ticketing and bookings, under your own name on your own site

Signup forms

Forms for your site, your socials and the door that build the list for you

Enquiries

One inbox for all your channels, with every guest’s history beside the message

WhatsApp

Community management and marketing, on the app your crowd already talks on

Email and SMS

Targeted sends measured on tickets sold, not on opens

Automation

Welcome, reminder and win-back flows that run without anyone touching them

Social media

Schedule every platform in one pass, then see which posts actually sold

Website analytics

What your site brings in, from the first visit to the booking

Till and POS

See your wet sales and trends, night by night and bar by bar

Reports

Every number that matters, written up in plain English for Monday

Files

All your assets, centralised: artwork, video, menus and contracts

Questions,
answered.

Do we have to move off our current ticketing?

Not to start. Capacity reads from whatever you sell on today, so the profiles build from your existing sales while nothing changes at the door. When you want the customer list to be yours from the first sale, you move the selling across too.

Does this work for one venue or a group?

Both. A single venue runs on one screen. Groups run every site from the same one, with the numbers separated and combined.

What about guest WiFi sign-ups?

They become profiles like everything else, with consent tracked per channel, so a sign-up at the door is someone you can legally reach on Tuesday.

See it on your own numbers.

Bring last season. We will show you how many of them came back, and how many you could have had.

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