Each tier tracked against last year from the day you announce, around the ticketing you already use.
Each tier as it sells, against last year, with where sales came from.
Tier one has 400 left. 4,794 people who came in July have not bought yet. Tell them before it goes?
Draft itIt is easy to see how many have sold, but where that sits against last year, and which tier has slowed, often only shows up in a spreadsheet near the final release.
After the weekend, ticket buyers tend not to hear much until the next announcement, and other events are in touch with them in the meantime.
When tickets sell through a marketplace, most of the buyer’s details stay with it, and what comes back to you is a sales total and a payout.
Everything is set up around your ticketing and run through to the next edition.
A slower release shows up months before the event.
Past buyers hear from you by email or on WhatsApp.
On your own site, or connected to DICE or Skiddle.
The sale is planned with you, so each tier opens on the week most likely to sell it.
The dates and the first wave of names go out at 09:00, with presale sign-up open on the site from the same minute. Posts follow through the day rather than all at once.
Early bird opens at 10:00 to everyone who signed up, 800 tickets at £69, with tier one behind it at £79 for the list only until Friday.
Tier one opens to everyone at 09:00 on payday. The list has had its week, so this send goes to the people who came last year and have not bought yet.
The second wave of names lands on a Thursday evening, timed so the weekend posts carry it into payday the following Wednesday.
Tier one closes at midnight and tier two opens at £89, the morning of payday. Everyone who bought last year and has not yet booked gets the price change before it happens.
A ten day competition in the quiet stretch between announcements. Entry is through a form on your site, so every entrant joins the list and hears about the full line-up a fortnight later.
The full line-up with stage splits goes out on the Thursday evening, and a payday email follows at 09:00 on the Friday to everyone still without a ticket.
The last price change, on the May payday. Tier three is the final release, so the message says so plainly and shows how many are left.
356 left on the Tuesday. One send a day until they are gone, each one with the live number, and nothing after that.
Set times and travel details go out the day before. On Sunday night a thank you goes to everyone who came, and the list is ready for the next announcement.
Each one tailored to your business, starting with whatever will create the most value.
Tiers and releases sold under your own name, with every buyer on your list.
Last year’s buyers reached before each announcement.
Every buyer from every edition matched to one record.
Posts planned around each announcement and measured on tickets.
Which announcements and ads sold tickets, day by day.
The on-sale written up each week against last year.
Line-up news and announcements on the app your buyers already use.
Customer questions from every channel, answered from one inbox.
+ more. Every solution is tailored to how your business runs.
Yes. DICE, Skiddle, FIXR and Eventbrite all connect, so those buyers land on the same list. If you later want to sell on your own site as well, that can be added, and nothing has to be switched off.
Yes. Ticket types, allocations, presales and release windows, with the prices you set and the next tier opening when the last one sells.
They come with you. Your accounts are connected and your existing customer data moved across during setup, so last year’s crowd is there before the next announcement.
Every business is different, so prices aren’t published. Yours is set around how your festival runs, once that’s clear from the audit.
Yes. Capture and messaging are GDPR compliant, with consent recorded per channel. Your data stays yours, is never sold on, and you can export it whenever you like.
It looks at how your festival sells, then shows you what would be set up ahead of the next edition.
Book an audit